READY, SET, GO!! ALIT PINOT NOIR IS BACK!!!
50 CASES - That's what we got and it's going to FLY! Have you been good this year? I mean the year has been ridiculous but we are warriors and hopefully you can celebrate with loved ones or give a gift to a colleague. 3 steps at a time.
The 2016 ALIT Pinot Noir was made to be poured by the glass in The Seagram's Building at The Grill, The Pool, and The Lobster Club. How's that going? TEMPORARILY CLOSED. UGH.
ENOUGH. How does the 2016 ALIT compare to the GOAT 2015 ALIT Pinot Noir you ask? Well, first off the terrible wax top is Gone, Baby Gone. More importantly, it's delicious, more Burgundian in style, VERY SILKY, slightly less fruit-driven, and very elegant. Sommeliers actually prefer it to the 2015 but we won't hold that against the wine.
This is The Land of Opportunity! I've said it many times, many ways, but SIMPLY it's the best sub $20 bottle of wine in the world. 100% guaranteed.
$24 PER BOTTLE
6-PACK PRICE - $20 PER BOTTLE
12-PACK PRICE - $17 PER BOTTLE
Now you know why ALIT without question has delivered more weight than the wallet. It's because of TOUCHSTONE. When wine is great there is always a cause.
If you are one of the few people who haven't tried Alit Pinot Noir yet (and there can't be many of you), then don't listen to me - listen to your peers. THIS IS THE BEST BOTTLE OF WINE under $20 you'll find - 100% guaranteed - every single person has LOVED IT. A little birdie told me that they might (nodding) get named one of the best new wineries in America very soon!
Make NO MISTAKE - this is NOT bubblegum - this is EXTREMELY SERIOUS WINE. I have cracked the ALIT pinot 100 times over the past year and every single bottle has made me croon "well gosh darn." Many of my good friends sent it for gifts and it's a smash hit.
A) The wine is awesome.
B) It's organically dry-farmed and hugs more trees than someone from Thiruvananthapuram
D) It's entirely handcrafted and artisanal, made by some of the most famous wine people in the world in Oregon.
E) It is part of a revolutionary "collective program" - read below.
The hippie Alit collective story below is worth a read and perhaps revolutionary in the business, I should know - I'm a total hippie. Basically, it's like COSTCO. You pay the membership and then you get incredible pricing together as a group. They might be mad at me for using COSTCO as an analogy but I am trying to get my point across .....besides who doesn't love COSTCO?
The original offer is below and worth a read.
Shane Benson | Owner | New York Vintners
For me, that moment was 35 years ago. My wife, Judy, surprised me one day with an impromptu lunch, and a bottle she’d bought in France that she had been surreptitiously carrying with her for months until the time was right. It wasn’t just the wine that blew me away (though it was amazing), it was the effort she’d taken to get it there.
A bottle of wine’s potential to enhance everything around it—the atmosphere, the conversation, the interaction—is why Alit exists. I’ve been running vineyards for over a decade, and making wines that sell for $60 — $100 per bottle. I’ve made wines that win awards and wines that sell at the country’s best restaurants. It was wonderful…
… but it always felt like we were missing the point.
Because here’s the thing we don’t often talk about when we talk about wine: the way that it’s traditionally sold and marketed is actually contrary to the very idea of wine itself. At its best, it’s made in small quantities by passionate craftspeople who get as much joy from sharing their product as they do from making it. And it doesn’t take a small fortune or months of studying to appreciate the “good stuff.” (Especially when you define the “good stuff,” as we do, as a bottle crafted with integrity and care.) You just have to taste it—and feel connected to the people and place that made it.
In short, our team believes that while making great wine is incredibly hard, sharing and enjoying it shouldn’t be. So we set out to do something quietly radical: lower the barrier to entry for exceptional wine. From how we price our bottles to how we operate our business, we’re constantly chipping away at institutional processes and traditions to make it easier for people to fall head over heels in love with wine.
It’s my pleasure to welcome you to our journal, our community, and the very beginning of our movement. We’re delighted you’re here, and we can’t wait to share a glass with you.